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Case Code: BSTR595
Case Length: 19 Pages 
Period: 2015-2019   
Pub Date: 2020
Teaching Note: Available
Price: Rs.500
Organization : Kraft Heinz Company
Industry :Food & Beverage
Countries : United States; Canada; India
Themes: M&A/ Operational Synergy/ Bankruptcy & Turnaround Management/Operational Synergy
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The Kraft Heinz Company: A Merger Gone Wrong?

 
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BACKGROUND NOTE

 

Kraft traced its origins back to several companies. Throughout its history, the company had followed a policy of diversification through mergers, acquisitions, and divestitures. In 1903, J.L.Kraft along with his brothers began selling cheese to merchants in Chicago, US, after purchasing it from a wholesale market. In 1909, J.L.Kraft & Bros. Co. was formed. Over a period of time, the company began producing processed cheese through a revolutionary method that it patented in 1916. In 1924, the company went public and its shares were traded on the Chicago Stock Exchange...

 
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